Taboola has recently become one of the leading sponsored content ad-networks due to the immense growth for the last few years. The native ads by this ad-network can now be seen on different reputed website pages which include New York Times, TMZ, and USA Today etc. The sponsored links as well as ‘Stories you might like from around the Web’ published by this ad-network have become the source of high revenue for many reputed websites.
Apart from serving native ads below the content as well as in the sidebar, this ad-network has become of the high paying PPC ad-network for the publishers. Simultaneously with the increasing popularity of Taboola, the publishers showed interest about this ad-network which is also one of the reasons behind the successful journey of this ad network. Lets have a look at Taboola ad network review including its advantages and disadvantages for publishers and advertisers.
Though some of the sponsored contents of this ad-network appear to be spamy, but this ad-network is very much easy to implement and their intuitive reporting always makes you aware about your current progress as well as earning too.
Requirement for Publishers
Though this ad-network has not any hard and fast rule, it has specific limitation about the generated traffic. If you are a website owner which generates low traffic, then this is not suitable for you. There is no barrier about the language as well as the published content, but 500,000 monthly page views needs to be achieved to work with this ad-network.
Though this ad-network only offers sponsored content as advertises, their network contains 1200 leading publishers (Forbes, NBC Sports, NY Times, TMZ, USA Today) across the globe. Apart from providing CPC offers, they support all types of vertical which can be considered as an added advantage for the advertisers.
Implementing the service of the Taboola becomes very much easier than ever. IF you are a novice in this field, you need not be worried to get started with them. Just you have to leave a proper e-mail to any of the Taboola stuff. After being approved by the concerned authority, you will get a specific HTML tag which can be easily plugged in the specific portion of your website. Just wait few minutes to get the code activated and everything is done. The ads are compatible with the Google ad sense and the availability of the separate ad unit for mobile is another advantage of this ad-network.
Let’s have a quick view over the advantages as well as disadvantages of Taboola for both the advertisers as well as publishers too in the following.
Being one of the best native ad-network, this ad-network not only not only have the easy customization procedure but also it gives efficient as well as complete control over the ads published by a publisher. Decent CTR and 100% fill rate are surely beneficial for any publishers under this ad-network. The on time payments of the ad-network always makes you feel happy and you don’t have to worry about your hard earned money any time.
Though the simple as well as user friendly interface is the first thing to attract any novice advertiser, their excellent customer support always makes you worry as well as solve your different kinds of unwanted problem within no time. By using their specially designed widget, you may get complete control over all advertises which is not so much easy in the other ad-networks. Maximum ROI is the remarkable advantage of this native ad-network.
The ads published in this ad-network are less targeted that’s why there is possibility of getting lesser feedback comparatively with the ad-networks which provide highly targeted ads. But this issue can be solved by posting relevant ads in specific webpages according to the trend of the visitors. If you are a small advertiser, then this place is not for you as Taboola only supports big advertisers.
Providing average CPC amount as well as limiting the minimum required traffic can be considered as the cons as no small publishers can be included in their network. The limited ad format as well as lesser targeting always makes you confined within a specific boundary which you consider as a problem.
So, you have got a clear idea about the performance of the Taboola ad-network in the above article. Now it’s your time to get decided whether you should join with them or not. If you have 20000+ visitors to your website everyday then this is the best place for you to earn something more.