Gravity.com is well known as well as a popular ad network, which has immense contribution in the field of ad networking. After being founded in the year of 2009, it completes the journey of 7 years in this year. Being a premium ad network, though it has its own headquarter in California but it has also another branch in the US. After the successful start in the 2009, this native ad-network got occupied by the AOL Company in 2014 in lieu of $90M. As the native ads have enough potential to become the perfect substitute of the mainstream display ads, hundreds of website (e.g. Outbrain, Taboola etc.) preferred these native ads which is the main reason behind the success of Gravity ad-network.
Approval Process for Publishers
Like the other ad-network, this one also has specific content guidelines which should be strictly followed by the publishers. The guidelines are discussed in brief in the following:
- Websites having attractive design, huge traffic as well as engaging contents is only allowed by this native ad-network.
- Publishers having valid RSS or Atom Feed are eligible to show several content recommendations.
- Websites under this ad-network should not contain any copy righted material.
- Illegitimate item like hacking, adware, worm, promoting viruses, spywares must be hosted by the sites.
- Clicking on own ads are strictly forbidden as well as no one should encourage anyone to click on his/her ads.
- Fake traffic should be generated by any means with the help of bot, traffic exchanges or proxies.
- Sponsored content can easily be displayed by the approved publishers with the help of the API or the Java scripts.
- Relevant inventory is usually delivered within 7 days after assessing the engagement of the user as well as the popularity too.
- Being a publisher under this ad-network, if you violate any of their rules, your account will surely be terminated and you have to pay a fine of $1000 for that misconduct.
Payment Frequency & Payment Mode
The publishers under this native ad-network usually get paid on NET 60 basis. Though they offer cheque payment mode for the US publishers, the international publishers get their payment by the convenient wire transfer method. This ad-network set their threshold limit of payment at a low level i.e. $100.
Advantages for Publishers
Like the other ad-network, this one has also many benefits as well as few limitations. The advantages of this ad-network are discussed in brief in the following:
- Though this is included in the list of the premium as well as genuine ad-network, you do not have to worry about getting payment. You will always feel safe as well as flawless publishing experience while working under this ad-network.
- Personalizing feature is one of the remarkable advantages of this ad-network. You can easily keep many users for a long time on your site by providing on-site personalized content rather than providing casual trending topics always.
- Apart from judging the popular item at a specific time period, the per person basis recommendation helps to attract more visitors with less effort.
- Being a publisher, you will experience high quality inventory within a short period which will surely benefit you from different aspects.
- Easy installation process makes you feel worry free while starting to use their services.
- The easiest process of implementation consists of copying their Java script content. Enriched personalized experience can easily be achieved by the traditional publishers as well as the app developers.
- The native ads can also be used with the other ad-networks which include Adsense, Media.net.
- Higher rates as well as the timely payments are the added advantages of this native ad-network.
- The dedicated real time reporting system always helps the publishers to know the status of their content at a glance without any hassles.
- This ad-network also provides excellent customer service. Their representatives are always ready to help you to solve any unwanted problem which you’re facing.
- The Gravity ad-networks only accept those websites which have sufficient potential to generate huge amount of traffic. If you’re a medium or small traffic generating website owner, this ad-network is not for you.
- This native premium ad-network does not offer any referral programme which can be considered as one of the disadvantages.
If you are premium website owner having huge US or European traffic, then why wait! Let’s get started with the native ad-network without wasting any more time.